Short video isn't the villain, it’s just how we share our lives today. More people are capturing and sharing raw, human moments than ever before, and that’s beautiful 
The problem isn't the format; it's the surveillance and toxicity built into the big platforms.
We’re trying to keep the joy (sharing + remixing + community) and ditch the stuff that harms people (manipulative feeds, creepy tracking, lock-in).
Why Loops Matters.
In a world where platforms rise and fall at the whim of governments and boardrooms, we're building something that can't be shut down, sold off, or taken away.
(joinloops.org)
