Everything has gone to...

In January 2023, @pluralistic used the term "enshittification" on his blog, pluralistic.net, to describe the deterioration process of the TikTok network.

Enshittification consists of four stages:

1. Platforms are good for users

2. Platforms abuse users to be good for business customers

3. Platforms abuse business customers to keep all the profit

4. Platforms die

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