(4/?)
Then came Eternal November, and with it the growing pains.
Suddenly much larger organisations were making noises about joining the fediverse. Most of it turned out to be hype-farming, like Mozilla, Medium, and Flickr, who issued loud press releases and dipped their toes in, but that was it. But some biggish fish followed through; WordPress, FlipBoard, Ghost. Even one of those DataFarmers set up a new platform (Meta's Threats) that kind of, sort of, spoke ActivityPub.

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